Ever wanted to get MORE out of your video marketing strategy?
SEO video marketing is the answer. In other words, optimize your video to rank better in search results.
That includes Google, YouTube, Bing, and pretty much any search engine with its own algorithm and particularities.
Let’s start from the top of video marketing!
What is SEO video marketing?
SEO stands for search engine optimization. It refers to the methods used to make a website rank higher in search engines like Google or Bing.
Specifically, SEO video marketing aims to provide more views, sales, and exposure for your business. Videos can be used to improve search engine rankings as well as search rankings within certain networks such as YouTube.
Why does video SEO matter?
- 90% of people make a purchasing decision based on a video they’ve seen.
- Google displays video thumbnails in as many as 26% of search results.
- The average engagement rate of long-form videos is around 17%
Not only does video SEO help you get your products in front of your target market, but it also ensures you’ll build a stronger relationship with your shoppers.
Certain types of videos, like customer reviews or product explainers, can convince people to make a purchase. Entertaining or instructional videos, on the other hand, are perfect for getting more people to engage with your clips and spread the word!
Simply put, if you’re not ranking for your target keywords on your search engines of choice, you’re missing out on potential customers and exposure to your target audience.
In fact, here are all the places where you can get your eCommerce brand through video SEO:
- In Google’s Videos [even Images] search results
- On YouTube
- At the very top of Google search results or within posts ranking on the first page
- In news articles or PR posts
And it’s not just Google. We’re talking about all search engines like Bing, Baidu, or Yahoo Search and all social media networks with their own algorithm for ranking video posts. That’s the whole Internet!
But is SEO video marketing going to work for your eCommerce business?
Is SEO video marketing right for you?
Start by thinking of your own goals.
If you simply want to showcase your products on your website better, embedding on-site shoppable videos will do the trick.
Note: Not all videos need to be optimized for ranking purposes. For instance, if you’re using them as part of your email marketing campaigns or gating them behind a form, optimizing them for ranking is of no use.
But let’s face it: Everyone could use a little bit of extra exposure.
So whether you want to boost your online presence, get more store visitors, sell more, and even get repeat purchases, you’ll need to consider an SEO video marketing strategy.
Next, I cover every detail you should consider for better search rankings.
10 ways to optimize video marketing for SEO
Below you’ll find all methods I use to optimize videos for ranking purposes.
Plus, I’ve talked to a couple of other SEO experts to get their best practices [and mistakes to avoid] when doing it at an eCommerce scale.
- 1. Picking the right format and topic for your video marketing campaign
- 2. Choosing the right keyword
- 3. Matching the searcher’s intent
- 4. Creating an eye-catching thumbnail
- 5. Making use of videos transcripts + subtitles/captions
- 6. Optimizing the final file size + file name
- 7. Prepare your video for mobile optimization
- 8. Don’t forget about the video description
- 9. Using calls-to-action
- 10. Video length matter!
Leave A Comment